Innovative Health and Wellness Maximizes Ad Spend and Increases Patient Leads with Solutions 8
After months of searching for an agency that would utilize his ad spend efficiently and deliver the results he wanted, Dr. Orlando of Innovative Health and Wellness partnered with Solutions 8 and achieved PPC success.
The Result: More Efficient Ad Spend, New Patient Leads, Higher ROI
Plus, about 40% of these medical weight loss patients also purchased one or more other services.
- Total Ad Spend: $21,459
- New Patients: 180
- New Patient Leads: 200
- Average Patient Value: $1,500
- Average Cost Per Lead: $106.92
- Total Revenue: $270,000
- Closing Ratio: 90%
Prior to working with Solutions 8, Dr. David M. Orlando of Innovative Health and Wellness in Atlanta had worked with several digital marketers who failed to use his ad spend in efficient and intelligent ways. Month after month, he found himself handing over ad money without seeing the outcomes he desired. After a long journey through the sea of digital ad agencies, he discovered Solutions 8—and finally got the results he was looking for.
About Innovative Health and Wellness
Innovative Health and Wellness is an integrated chiropractic practice with two locations in the Atlanta metropolitan area. In addition to chiropractic services, Dr. Orlando offers diagnostics and therapies such as allergy testing, metabolic testing, and medical weight loss services. As a health professional, he uses digital marketing to lock in new leads while bypassing individuals who may not be a good fit. This enables him to focus on converting leads into loyal, long-term patients.
The Challenge: Finding a PPC Agency That Cared About Results
When he first started his business, Dr. Orlando began using pay-per-click (PPC) advertising. The idea was to delegate PPC to an expert so he could zero in on his specialty—something every business owner wants to do.
But he ran into several challenges. First, the companies he worked with were more concerned about activity metrics (like clicks) instead of the actual outcomes. These “professionals” also did not strategize with the level of detail Dr. Orlando was looking for. And in some cases, the agency would take his money every month without completing the necessary work.
He was also frustrated with how the agencies used his ad spend. Naturally, he wanted the most bang for his buck, but these companies simply did not deliver. They spent his ad money without an efficient strategy, only to raise their fees soon after. Furthermore, they placed a lot of pressure on him to spend, spend, spend… all without producing the results he wanted.
Another issue was the lack of transparency, honesty, and teamwork. Though Dr. Orlando wanted to hand over the PPC reins to a pro, he still wanted to be part of the process. But instead of taking the time to explain their strategy, the companies left him in the dark. They also implemented everything through their Ads account, which meant he did not have access.
As Dr. Orlando switched from agency to agency, he worried about being taken advantage of. These providers, after all, had not demonstrated what a dependable and proficient Ads agency should look like.
The Solution: AN Agency That Could Get The Job Done (And Done Right)
Due to his negative experiences, Dr. Orlando continued to search for a digital marketing agency. He needed a thorough, trustworthy company that was committed to the success of the endeavor. And since he wanted to have a good relationship with his agency, he also needed a company that knew a thing or two about teamwork and communication.
Ultimately, he was looking for an agency that could get the job done—and done right—which he finally found in Solutions 8.
After partnering with Dr. Orlando, Solutions 8 began with a comprehensive onboarding process, which allowed them to understand exactly what he wanted to achieve with digital marketing. With this information, they created ad campaigns based on what mattered to him and his business.
Once the campaigns were launched, the Solutions 8 team made it their personal mission to continually optimize and strategize them in a way that made sense for Innovative Health and Wellness. In turn, the ads generated the patient leads Dr. Orlando needed to grow his practice.
Plus, as data-driven marketers, Solutions 8 prioritized efficient ad spend using an established tracking process that collected and monitored data to understand what worked best. From there, they used that data to further adjust Dr. Orlando’s strategy, ultimately converting his ad spend into profit.
Finally, Solutions 8 triumphed over Dr. Orlando’s challenge of finding an honest and collaborative agency simply by doing what they do best. As the premier PPC agency in the greater Phoenix area, they are committed to ensuring every client is a mutual collaborator throughout the entire campaign management process. This included giving Dr. Orlando full administrator access, something other PPC companies could not offer him.
The Future: What's Next For Dr. Orlando
With Solutions 8 on his side, Dr. Orlando is on the path of extraordinary growth. His goal is to expand his practice and establish additional locations, which will allow him to connect with even more new patients. The Solutions 8 team is dedicated to fulfilling (and exceeding) his digital marketing needs, every step of the way.
Patience is the former director of marketing and communications for Solutions 8. A phenomenal content writer, copywriter, editor, and marketer, she has played a prominent role in helping Solutions 8 become an authority in the Google Ads space. Patience is also the co-author of The Ultimate Guide to Choosing the Best Google Ads Agency and You vs Google.