How an eCommerce Store Spent $12,604 and Made $2,080,189 in 30 Days Using Google Ads
This company is a wholesale agriculture platform that offers manufacturer direct pricing, real time inventory, and the largest product catalog in the industry. With over 10,000 products in 60+ categories, and 30,000+ customers, they were able to scale and skyrocket their sales as soon as they began working with Solutions 8 in February 2021. But it wasn’t always like that.
In this case study, we’ll talk about how Solutions 8 managed to run their ad campaigns successfully, resulting in a $165 return for every $1 they spent.
Case Study Metrics:
Date Range: July 1, 2022 – August 31, 2022
Ad Spend: $40,111.24
Increase in Conversions: +19.35%
Average Cost per Lead (CPL): $271.02
Conv. Rate: +8.89%
Phone Calls: +43.75%
Return on Ad Spend (ROAS): 16,503%
Case Study Metrics:
- Date Range: July 1, 2022 – August 31, 2021
- Phone Calls: +43.75%
- Total ad spend: $40,111.24
- Avg. cost per lead: $271.02
- Increase in Conversions: +19.35%
- Conversion Rate: +8.89%
- Return on Ad Spend (ROAS): 16,503%
Case Study Metrics:
Date Range: April 1 – April 30, 2021
Ad Spend: $12,604
Total Revenue: $2,080,189.02
Return on Ad Spend (ROAS): 16,503%
The Challenge
Before hiring Solutions 8, this client’s campaigns had already been unsuccessfully managed by a different agency. Google kept blacklisting and shutting down its campaigns due to problems with taxes, shipping, and other factors in their Google Merchant Center. Their account was plagued with many issues–the only options were to either sink or survive.
The Solution
First, we spent the bulk of our time speaking with the support team of Google, Avalara, and Shopify. We made sure that everything that was outside our area of control was taken care of.
Next, we cleaned up their Google dashboard and removed all the irrelevant search campaigns that came with the account. This helped us narrow down and focus on only the things that really mattered–restructuring the shopping campaigns and making a whole lot of optimizations.
The Results
From a sinking campaign, we’ve significantly improved its performance and received an astounding 16,503% ROAS! We spent $12,604 and made $2,080,189.02 in just 30 days. The company did not only manage to survive, but they were also able to turn the tide in their business–and they’re still scaling.
Author
Bryan Caranto
Bryan is the marketing manager at Solutions 8, and has been on digital marketing since 2018. When he’s not working, you’ll find him working out at a local gym, reading personal development books, or playing music at home. He feels weird writing about himself in third person.
