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The 7-Step Google Ads (Formerly AdWords) Health Check

Want to audit your own Google Ads campaign? 

Great news:

Our very own Batman and Robin (i.e. Kasim and John) created a 7-step guide that helps business owners and non-expert Google Ads users evaluate if their campaigns are set up for success—or failure. 

The best part? You can perform this Google Ads health check in less than 90 minutes.

Watch the 7-Step Google Ads Health Check Series and Grab Your FREE Checklists Below

7-Step Health Check Free Guide/Checklist - Solutions 8

First: Why you need to learn how to assess your Google Ads campaigns

Learning how to assess your Google Ads campaigns should be a top priority. To really optimize campaign performance, you need to pinpoint opportunities for improvement. 

Making mistakes is a welcomed part of running Google Ads, what’s imperative is that you catch those mistakes and learn from them.

And how do you do that? 

Well, you can start with our 7-step Google Ads Health Check. 

Each step outlined below includes a video tutorial, so you can follow along or really take your time to understand the health check process:

Ready to evaluate your campaigns? Let’s dive in. 

The 7-Step Google Ads (Formerly AdWords) Health Check

Want a Permanent Copy?

Download the Checklist for 7-Step Google Ads Health Check

  1. Performance Tracking

You need to track all points of conversion on your website–contact forms, pop-ups, phone calls, everything. Not tracking conversions can lead to bad (and expensive) decisions. 

In this lesson, you’ll learn how to easily track conversions inside your campaigns.

  1. Bidding Strategy

Without understanding what strategy works, your campaigns will not be as optimized as it can be. And this only means one thing–you won’t get the conversions you should be getting. Find out how to check if your bidding strategy is aligned with your goals.

  1. Campaign Structure

Building a campaign, just like building a house, starts from the ground up. Not having a good structure will slow down your progress and hurt your campaigns in the long run. In Step 3, you’ll learn how to review a campaign and make sure that it’s structured properly.

  1. Ad Strategy and Copy

While ad copy helps increase click-through rate, ad strategy helps Google show your ads to the right people–making you as relevant as possible to your audience. How do you verify if your strategy and copy are optimized to get people to click? Watch Step 4 to find out.

  1. Targeting

How do you make sure your targeting is set up properly? 

And if it isn’t, how do you fine-tune your targeting so you can replicate your highest converting audience? This is the best place to start. 

  1. Feed Quality

Running an eCommerce business? The #1 mistake people make is not fully optimizing their product feed

Here’s the thing about your feed: 

The more information you give, the better traffic and leads you’ll get. (That’s if you provide Google with the right and complete information it needs). And your data feed app plays a tremendous role in doing that. Learn more:

  1. Agency Strategy

A good agency that gets you the results you want does not depend on vanity metrics. They must know your goals, your progress, and can tell you, in layman’s terms, whether or not you are on the right track. 

If you want to make sure that your agency actually knows what they’re doing or you just want to cross-check facts for your own sanity, we’ll teach you how in this last step in the series.

One Last Note

Understanding the ins and outs of Google Ads is not required–especially if you hired someone to do the job for you. 

But if you want to have extra security and more confidence that your campaigns’ health are in tip-top shape, and reduce worrying about whether or not your campaigns are working…

Then at the very least, spending some time to learn how to do a health check will be of huge value to your business and its success. 

Subscribe to our YouTube channel to get more Google Ads tutorials and recommendations, every single day. 

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Author

Bryan is the marketing manager at Solutions 8, and has been on digital marketing since 2018. When he’s not working, you’ll find him working out at a local gym, reading personal development books, or playing music at home. He feels weird writing about himself in third person.

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