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PPC Management Alone is Not Enough

The Google AdWord’s dashboard looks like something that can get you to space. 

Facebook’s ad management tool has more cyclical logic than than a politician on a ferris wheel.

YouTube, LinkedIn, Pinterest . . . all of them carry levels of complexity that might warrant an advanced degree.

And the ability to use these tools isn’t even the highest barrier to entry. The strategy and experience required to be really good at paid ads makes it both art and science.

If you’re searching for help with your paid traffic campaigns you probably already know this.

However, if you’re looking to generate high-quality leads, running paid traffic is only half the battle. In fact, it’s the easier half.


Paid ad management is only half of the battle.

When you run paid traffic it needs to go somewhere. If that sounds like I’m stating the obvious, it’s because I am.

I still get clients who are adamant that we can simply pipe high-value traffic straight to their website home page and that’s going to get the job done.

But paid traffic is fickle. When you put an ad in front of someone, you’re making them a promise. When they click on that ad, they have certain expectations that you have to fulfill.

Adding to that, you spend so much money getting someone to your page, why on earth wouldn’t you invest in making sure they’re landing in an environment that is optimized for conversion?

Paid traffic needs full-funnel management. If you’re running paid traffic to anything other than a highly targeted, quality funnel, you are wasting money.

Always use funnels with paid ad management.

A marketing funnel is exactly what it sounds like: a mechanism you build that is meant to “funnel” people through your site to a conversion point.

Statistically, you only have 7 seconds to engage a prospect when they land on your site. That means that  what the customer experiences once they hit your site is absolutely critical.

If you’re running paid ads, it’s crucial that you’re utilizing funnels to maximize the efficacy of your paid ad spend.

This is where the plot thickens.


PPC + Funnels = Successful Lead Generation

You need to work with an agency that manages the entire narrative of a paid ad campaign. From the creation of the ad strategy, to the completion of a converted customer, to ongoing nurture.

The reason this is imperative is that it is all a part of the same journey. There’s no logical “hand off” because the entire process is a single digital conversation.

When you go shopping for a PPC provider, you’re shopping for a half-measure. 

If your PPC provider isn’t also providing funnel design and optimization, you’re essentially just hiring someone to help you waste your money more efficiently.


We are the best in the world.

Our Google AdWords team is in the top 3% of all Google Partners for performance and customer care.

Our Facebook team was tapped by Infusionsoft, the leading CRM and marketing automation tool, to train their entire partner community on Facebook Ads.

We know how to manage paid traffic. But here’s where it gets even better.

We’re Digital Marketer Certified Partners. Every member of our staff has gone through Digital Marketer training and certification. We even have one of the very first CDMPs Digital Marketer has ever produced!

What does this mean?


It means we crush funnels in our sleep.

This combination of proficiencies isn’t common. If you’ve been shopping for PPC services for a while, you already know that. 

However, our level of mastery is absolutely essential to building the highest performing paid campaigns possible.


As if that isn’t enough, you should hire us because:

Most premier agencies require a one year contract;  we only ask for a three month commitment.

We have transparent pricing, no hidden fees, and our pricing is all-inclusive.

We don’t bill by the hour; we bill by deliverable, so you always know what you’re going to get.

We have 11 years in business and are experienced in helping businesses of all sizes, from startups to Fortune 500 companies.

Simply put, we’re awesome.

Contact us today for a free, no obligation growth strategy session.


Patience is the former director of marketing and communications for Solutions 8. A phenomenal content writer, copywriter, editor, and marketer, she has played a prominent role in helping Solutions 8 become an authority in the Google Ads space. Patience is also the co-author of The Ultimate Guide to Choosing the Best Google Ads Agency and You vs Google.

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