Patience Hurlburt-LawtonCongrats! You’ve got a brilliant service or product and a wow-worthy website.But if you really want to increase leads and push them further down the sales funnel—you need:
A Lead Magnet.
I know, I know; marketing jargon is the worst. But a lead magnet is actually a pretty straightforward concept.
Educate Me
Essentially, a lead magnet is a piece of content your audience (prospective leads) wants badly enough (is magnetized by) that they would exchange it for their contact information.
This means the content needs to be especially useful, desired, and valuable in order to be downloaded.
So, yeah; in other words, this is sort of a bribe.
But it should be a pretty fair exchange for their email address if you have a killer lead magnet.
Let’s get more specific.
Examples of Lead Magnets
So, what should you offer as your lead magnet? Some popular examples include:
- Free Trial/Free Software Training
- Checklist
- Video Training
- Quiz, Survey, or Test
- Free or Discounted Shipping/Product
- Cheat Sheet
- Template
- Tool Kit
- Guide/Report/Download
Keep It Short, Sweet, and Specific
No matter what your lead magnet is, it doesn’t have to be a long, exhaustive piece of content. Prospective leads are much more likely to read through (and use) a free checklist download, than a 50-page guide.
And a lead magnet is useless it is consumed and utilized.
Finally: How Do I Get Traffic?
What good is a lead magnet floating through the internet without direction?
For next week’s quick tip, we’ll talk about creating a landing page for your website, where your lead magnet will live and thrive.
