What Is PPC Advertising/Google Ads Marketing?

PPC Advertising

PPC, or pay-per-click, is a form of online advertising that appears on search engine page results. As the name implies, the advertiser only pays when a visitor clicks on their ad.  
When that happens, the user is taken to a website or, preferably, a targeted landing page that encourages them to perform a desired action, such as purchasing a product, scheduling an appointment, or filling out a form. In other words, a conversion.

Because paid ads appear above organic search results and are more likely to be seen and clicked on, this method of quickly generating traffic can be very effective if done correctly.

Short-term benefits of PPC

  • Better visibility
  • Competitive edge
  • Increased site traffic
  • Immediate return on investment

Long-term benefits of PPC

  • Steady profit growth
  • Customer retention
  • Improved brand recognition 

Google Ads (formerly Google AdWords) Marketing

PPC is an umbrella term for all forms of pay-per-click advertising, and Google Ads is one of them. It is also, in our humble opinion, the number one PPC advertising platform on the planet, which is why we've built a whole business around it.
Think about it: 

Google is the most visited website in the world and the one people look to most often to find answers to their immediate needs. It receives more than 5 billion searches daily, making it the strongest marketing channel out there, so it makes sense that it should be your primary focus when advertising your business online.  

Google Ads uses smart technology to help businesses create ads that get better results—meaning more calls, more website visits, and more people coming to your store. Plus, the Google Ads platform has a seemingly endless range of features and options that can be used to fit any business, large or small, in any industry.

See why we love it so much?  

At Solutions 8, Google Ads PPC is not just our specialty; it's all we do.

The thing is, PPC advertising—and Google Ads specifically—has to be a full-time job.

Strategizing, managing, and optimizing Google Ads is not something you can do on the side and expect to be successful, which is why Solutions 8 made a choice to focus on this one thing and be the best at it. 

Our proven three-step process for building, launching, and managing high-performing ad campaigns begins with a detailed action plan tailored to your business. After that, we build your customized Google Ads campaign from scratch, launch it, and continue to optimize the heck out of it. 

Unlike a lot of other agencies that prefer to kick back and put a lot of the process on autopilot, our living, breathing team of digital marketing experts is constantly at work making sure your campaign is successful. There are no templates, no automated processes, and definitely no bots in charge of your ad campaign.  

At the end of the day, we understand that our clients are counting on us to help them grow and scale their businesses with Google Ads PPC. The way we see it, the only way to do that is by treating those businesses like our own and giving 100% to every campaign we create.