Patience Hurlburt-LawtonIn business, as in life, successful partnerships mean everything.
Good partners are those who challenge you to work harder, inspire you to think outside the box, and empower you to be the very best version of yourself—which is how we knew DigitalMarketer was the partner for us.
Who is DigitalMarketer?
With over half a million subscribers in 68 countries across the globe, DigitalMarketer is the premier online community for digital marketing professionals and the leading provider of digital marketing training and certifications.
Their Founder and CEO, Ryan Deiss, has been called one of the top digital marketers in the world and is the creator of the customer value optimization (CVO) methodology that has revolutionized the way businesses create their marketing funnels to broaden their revenue opportunities.
Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America—and what Solutions 8 Founder and Chief Strategist Kasim Aslam calls “the single-most important marketing event out there, with some of the best content and thought leaders.”
What is a DigitalMarketer Certified Partner?
The DigitalMarketer Certified Partner Program invites digital marketing agencies worldwide to join the DigitalMarketer online community and gain access to a continually expanding cache of tools, resources, and training materials designed to ensure ongoing success.
For Solutions 8—one of the founding members of the Certified Partner Program—it meant the opportunity to better serve our clients and attract new ones.
It was a chance to build a rock-star team of digital marketing ninjas who understand every facet of digital marketing strategy, from email marketing to pay-per-click campaigns.
And, it was the opportunity to get ongoing help and support from a peer group of more than 250 Certified Partners with decades of combined experience.
In a nutshell, it was a chance to set ourselves apart from our competitors and show our clients we really can help them achieve phenomenal success through digital marketing.
How does being a Certified Partner benefit Solutions 8 clients?
Global spending on digital marketing has continued its upward trajectory over the last several years—and there is no indication it will slow down anytime soon.
With so many digital marketing agencies getting into the game, it can be difficult for clients to know which agencies possess the skills and knowledge necessary to help them grow and scale their businesses.
In addition to setting our sights on being the best at what we do, being a DigitalMarketer Certified Partner distinguishes us from our industry competitors and proves Solutions 8 is committed to going the extra mile to help our clients find success.
Though our primary focus is on PPC and SEO, we believe our strategists should understand the full scope of the digital marketing practice to understand how each aspect works synergistically with the others—which is where DigitalMarketer HQ proves invaluable. Their comprehensive digital marketing training library is one of a kind, with in-depth course modules on content marketing, testing and optimization, paid traffic and customer acquisition mastery, marketing analytics, and more.
All of our client managers and strategists complete their DigitalMarketer certification to ensure they are up to date with the latest industry trends and changes—kind of like continuing education for marketers. As a result, Solutions 8 consistently delivers high-converting sales funnels that help our clients increase their revenue and achieve growth.
Through the DigitalMarketer Partner Portal, we have access to a wide variety of content that we can leverage to create successful marketing campaigns for our clients, which in turn translates into more conversions and higher profits.
Being a DM Certified Partner also means Solutions 8 is featured in the DigitalMarketer Approved Agency Directory, which lets clients know we’re among the best of the best in the field. In addition, it provides Solutions 8 with a trusted source for our referral partners to help them find qualified, proficient vendors to meet their needs.
Finally, we mentioned the Traffic & Conversion Summit above, but this event alone—one of several hosted by DigitalMarketer—demonstrates their authority in the industry. As the largest marketing event in North America, featuring nearly 100 of the brightest and most innovative minds in digital marketing and catering to more than 6,000 attendees each year, T&C has been named one of the Top 10 Marketing Events by Forbes magazine.
Bottom line: DigitalMarketer helps us raise the bar for our clients.
“DigitalMarketer keeps us ahead of the curve, and not just about keeping up with industry trends,” says Kasim. “They do an amazing job of telling you what they think is going to happen, and they are very often right. That kind of thought leadership is indispensable and helps us know how to adjust our campaigns going forward.”
Becoming a DigitalMarketer Certified Partner and joining a community of other like-minded marketers was really a no-brainer.
It means Solutions 8 is constantly being challenged to stay at the top of our game, which, for today’s digital marketing agencies, is absolutely critical—and for our clients means the difference between a marketing campaign that simply gets the job done and one that has them running run laps around their competitors.
