Patience Hurlburt-Lawton
Email marketing: a term that sounds pretty intuitive, and it seems like everyone is doing it. But email marketing is much more than just sending a mass email promoting your product or event to every living soul in your inbox. In order for it to be successful, you need to understand the most effective way to use it. Otherwise, it’s not only a waste of time, but if you’re doing it wrong it’s probably annoying your customers as well.
That’s why we’ve put together the handy infographic above featuring email marketing – what it is, why it’s so important and how you should use it.
Before diving in to email marketing, wouldn’t it be nice to know why you’re doing it in the first place? Make sure to take a look at your objectives and goals and ask yourself, “Self, what are you hoping to accomplish? Do you want to generate leads? Build brand awareness? Grow your relationship with customers?” Having a solid answer to this question will help you (and your coworkers) understand the importance and the end goal of your email marketing campaign.
As you can see from the infographic, email offers the best ROI, offering an average of $40.56 for every dollar spent, according to the Direct Market Association. Add the fact that it’s quick and easy to use, and you’ll start to see why email marketing is such a popular strategy for marketers.
Elements like character length, font, color, word choice and time of day can all have a significant impact on the success of your campaign. With email marketing, details are important. Make sure you take a look at our guidelines and do’s and don’ts of email marketing.
Here at Solutions 8, we want to give your business the tools it needs for success. If you need help managing your email marketing campaign, give us a call. And in the meantime, continue to look out for our weekly infographics, brought to you by the team at Sol 8.
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