Having a higher click-through rate is essential to your PPC success, as it directly affects how much you pay each time someone clicks your search ad—as well as your overall […]
Content may be king, but there are times when your infographics and presentations may leave you feeling like the court jester. Creating pieces that your audience will not only appreciate, […]
Content marketing, perhaps the most effective marketing method, is making its way into the campaigns of manufacturing companies everywhere.
Here’s the issue: Content marketing is more than occasional blogging and social […]
What is PPC?
PPC, or pay-per-click advertising, has become a significant portion of the marketing budget of many small businesses, including optometrists. This advertising tool has been around for nearly 20 […]
Properly using UTM parameters is absolutely critical when it comes to assessing your marketing campaign in terms of the value it provides. What continues to shock me is how few […]
The 21 Marketing Mistakes Medical Practitioners Make—and How to Fix Them
Before we get started…
WARNING: If you are easily offended please skip the introduction.
I’ve been doing this for ten years and, […]