Why You Need Visme as Part of Your Content Creation Plan

Content may be king, but there are times when your infographics and presentations may leave you feeling like the court jester. Creating pieces that your audience will not only appreciate, […]

By |Categories: Digital Marketing, Website Design|

A New Look at Facebook: What Optometrists Need to Know

If you’re looking to increase your customer satisfaction while reaching new prospects, look no further than Facebook. The site you’re most likely using personally brings businesses a tremendous potential for […]

By |Categories: Social Media|

Marketing for Manufacturers: What’s Working?

Content marketing, perhaps the most effective marketing method, is making its way into the campaigns of manufacturing companies everywhere.
Here’s the issue: Content marketing is more than occasional blogging and social […]

By |Categories: Content Creation, Digital Marketing|

A Clear Look at PPC: What Optometrists Need to Know

What is PPC?
PPC, or pay-per-click advertising, has become a significant portion of the marketing budget of many small businesses, including optometrists. This advertising tool has been around for nearly 20 […]

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Integrated Marketing

The Six Components of Integrated Marketing
Marketing 101: you’ve got a Web site, opened a Facebook page, and signed up with an e-mail marketing platform. It’s great that your lists are […]

By |Categories: Digital Marketing|

Using UTM Parameters for Explosive Growth in Your Paid Advertising


Properly using UTM parameters is absolutely critical when it comes to assessing your marketing campaign in terms of the value it provides. What continues to shock me is how few […]

Medical Marketing Mistakes

The 21 Marketing Mistakes Medical Practitioners Make—and How to Fix Them
Before we get started…
WARNING: If you are easily offended please skip the introduction.

I’ve been doing this for ten years and, […]

Automated Marketing that Works: Why You Need The Machine

Automated Marketing that Works: Why You Need The Machine
What Is Automated Marketing?
Built around a series of pre-determined actions, automated marketing runs on software that does exactly what the name suggests […]

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Is it Time to AMP up Your Web Site?

On any given month, Google processes more than 100 billion requests for information – an extraordinary amount of data being sought, stored and crawled each day. More than half of […]

By |Categories: Digital Marketing, SEO, Website Design|Tags: , |

Highest AdWords ROI | What You Need To Know

I know something about you: you need a higher AdWords ROI. How do I know? Because we all do!

Are you among the 80 percent of marketers who plan to increase […]

By |Categories: Digital Marketing, PPC|Tags: , |