Content may be king, but there are times when your infographics and presentations may leave you feeling like the court jester. Creating pieces that your audience will not only appreciate, […]
Content marketing, perhaps the most effective marketing method, is making its way into the campaigns of manufacturing companies everywhere.
Here’s the issue: Content marketing is more than occasional blogging and social […]
What is PPC?
PPC, or pay-per-click advertising, has become a significant portion of the marketing budget of many small businesses, including optometrists. This advertising tool has been around for nearly 20 […]
Properly using UTM parameters is absolutely critical when it comes to assessing your marketing campaign in terms of the value it provides. What continues to shock me is how few […]
The 21 Marketing Mistakes Medical Practitioners Make—and How to Fix Them
Before we get started…
WARNING: If you are easily offended please skip the introduction.
I’ve been doing this for ten years and, […]
Automated Marketing that Works: Why You Need The Machine
What Is Automated Marketing?
Built around a series of pre-determined actions, automated marketing runs on software that does exactly what the name suggests […]
On any given month, Google processes more than 100 billion requests for information – an extraordinary amount of data being sought, stored and crawled each day. More than half of […]