Archives of Solutions 8

5 Key Advantages to Bidding on Brand Keywords (And Yes, You Should Be)

Got five minutes? Good. This is going to be a quick and dirty explanation about why you should absolutely, definitely, always be bidding on brand keywords as part of your Google Ads strategy. Brand keywords, also called branded keywords or brand terms, are keywords (or phrases) that contain your company name—for example “Ralph Lauren” or […]

Why You Should Link Google Analytics to Google Ads

As a business owner, there’s a good chance Google Ads and Google Analytics are two of your best friends. Both platforms are insanely valuable when it comes to digital marketing. Google Ads tracks clicks on ads, while Google Analytics provides insight on what happens after the click. Together, these platforms can shed light on what […]

When and How to Launch Smart Shopping in Google Ads

If you run an e-commerce business, you’ve likely dabbled in Smart Shopping campaigns. Smart Shopping, as the name suggests, is pretty darn smart. It uses a learning algorithm to determine what type of people buy your products. Then, it searches the Internet for users that fit the profile—and places your ads in front of them. […]

Delayed Attributions and How It Impacts Your Reporting in Google Ads

Perhaps Yoda said it best: “Patience, you must have.” Sure, he was referring to Jedi training and not paid ad campaigns, but hear us out. This blog is for anyone who has ever taken a look at their Google Ads campaign numbers and thought, “Hey, last week looked good. Why not this week? Why is […]
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