Archives of Solutions 8

If you run an e-commerce business, you’ve likely dabbled in Smart Shopping campaigns. Smart Shopping, as the name suggests, is pretty darn smart. It uses a learning algorithm to determine what type of people buy your products. Then, it searches the Internet for users that fit the profile—and places your ads in front of them. […]

Every business, no matter the size or industry, wants to reach more potential customers so they can grow and increase their profits. It’s a no-brainer, really. And guess what? So is using digital marketing to promote your products and services. Only nowadays, marketers can do so much more than simply create ad content to showcase […]

  You may have noticed, either from browsing our online pricing structure or discussing your free action plan with a member of our Google Ads management team, that our eCommerce campaigns include a $1,000 one-time setup fee. Why is this fee necessary and what is it used for? We’re glad you asked! In a nutshell, […]

We didn’t develop the most effective marketing approach on the planet overnight. As they say, with age comes experience, and for Solutions 8 that means more than a decade spent developing a proven formula for building, launching, and managing wildly successful paid ad campaigns for our clients. So what’s our secret? Well, we have a […]

As a retailer, your online marketing goals are pretty simple:  Reach more shoppers who want exactly what you’re selling.  Sure, extra website visits and browsers are welcome — but you want commitment. No more dragging feet or backing out last-minute; you want shoppers who want you. And for a while, marketing yourself with Google Ads […]

  In-House PPC Managers: The Good