In the world of digital marketing, managing a Google Ads account for a niche fashion accessories brand can be challenging, especially with […]

We uncover the truth behind Smart Bidding with John Moran! Learn strategies to improve your advertising performance as we dive into how […]

As a client manager in the world of digital marketing, staying on top of your Google Ads accounts is crucial. While third-party […]

Looking to optimize your cross-platform advertising strategies and improve overall marketing performance? This blog provides valuable insights into creating a cohesive cross-platform […]

In the world of Google Ads, brand campaigns play a crucial role in protecting your business’s online presence and capturing high-intent leads. […]

Attribution is dead. What does that mean, exactly? It means the way we have been doing things for the past decade or […]

When running successful Google Ads campaigns, the strategic use of negative keywords is a critical component. Negative keywords allow you to filter […]

The best way to win at PPC is by continually testing what’s working and what’s not—and sharing those strategies with your team. […]

If you’ve ever struggled to piece together the full story of how new and returning customers differ for your Shopify store, read […]

In the fast-paced world of digital marketing, data is king. But let’s face it, sometimes Google doesn’t make it easy for us […]

Read what Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, and Caden Thompson, our Solutions 8 Strategist, have […]

Do you ever feel like you’re drowning in a sea of marketing tools, unsure which ones are worth your time and money? […]