Archives of Solutions 8

When and How to Launch Smart Shopping in Google Ads

If you run an e-commerce business, you’ve likely dabbled in Smart Shopping campaigns. Smart Shopping, as the name suggests, is pretty darn smart. It uses a learning algorithm to determine what type of people buy your products. Then, it searches the Internet for users that fit the profile—and places your ads in front of them. […]

How to Navigate the Google Ads Dashboard

 When it comes to finding your way around the Google Ads dashboard, with all its buttons and menus and options, do you sometimes feel like that meme of the dog with its head tilted to the side in confusion? We hear you. Managing a Google Ads campaign is a complex task, and if you’re […]

Why Is There a $1,000 Startup Fee for eCommerce Campaigns?

  You may have noticed, either from browsing our online pricing structure or discussing your free action plan with a member of our Google Ads management team, that our eCommerce campaigns include a $1,000 one-time setup fee. Why is this fee necessary and what is it used for? We’re glad you asked! In a nutshell, […]

The Golden Metric: How to Calculate Your ROAS Goal

There are dozens of ways to measure the performance of a Google Ads campaign: Impressions. Click-through rate. Conversions…   But at Solutions 8, we argue that ROAS should be one of your highest priorities when it comes to tracking campaign performance.   Here’s Why ROAS is so much more than just another acronym in our […]

Laying the Groundwork for Success: The Solutions 8 Onboarding Process

We didn’t develop the most effective marketing approach on the planet overnight. As they say, with age comes experience, and for Solutions 8 that means more than a decade spent developing a proven formula for building, launching, and managing wildly successful paid ad campaigns for our clients. So what’s our secret? Well, we have a […]
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