Archives of Solutions 8

Note: This blog is Part 1 of a 2-part series created from a presentation I gave at the Midwest Digital Marketing Conference (MDMC) in 2019. You can view the presentation in its entirety here. Most of us know what a traditional marketing funnel looks like. Created to illustrate the step-by-step journey of nurturing a prospect […]

I’ve said it before and I’ll say it again: Smart Shopping is the single-greatest advertising mechanism that Google has given eCommerce merchants in the history of advertising.(That is, if you know how to do it right.) A lot of agencies, and even some top industry thought leaders, will tell you that Smart Shopping doesn’t work, […]

Got five minutes? Good. This is going to be a quick and dirty explanation about why you should absolutely, definitely, always be bidding on brand keywords as part of your Google Ads strategy. Brand keywords, also called branded keywords or brand terms, are keywords (or phrases) that contain your company name—for example “Ralph Lauren” or […]

Hey, brick and mortar business owners! It’s time to talk about Google Ads. I know what you’re thinking: Is Google Ads really necessary if I don’t sell products or services online? As it turns out, Google Ads can seriously benefit brick and mortar businesses. The key is to use and measure local actions like a […]

Recently in our Solutions 8 Google Ads video series, our dynamic duo Kasim and John talked about Shopify and Google Ads. Specifically, there’s been a new development in Shopify that lets you link your Google Ads account to your Shopify store. Sounds great, right? But here’s the thing: If you set it up incorrectly from […]

As a business owner, there’s a good chance Google Ads and Google Analytics are two of your best friends. Both platforms are insanely valuable when it comes to digital marketing. Google Ads tracks clicks on ads, while Google Analytics provides insight on what happens after the click. Together, these platforms can shed light on what […]

In the world of digital marketing, being recognized as a Thought Leader is quite the honor. Here’s why: The award is granted by a team of executives from companies like Purina, Edward Jones, FleishmanHillard — just to name a few. And, get this: Kasim Aslam, our fearless founder and CEO, has been dubbed a Thought […]

If you run an e-commerce business, you’ve likely dabbled in Smart Shopping campaigns. Smart Shopping, as the name suggests, is pretty darn smart. It uses a learning algorithm to determine what type of people buy your products. Then, it searches the Internet for users that fit the profile—and places your ads in front of them. […]