Patience Hurlburt-Lawton
Newest YouTube Videos
In this quick Google Ads guide, John Moran reveals how he transitions from Performance Max to Standard Shopping campaigns. He shares how he starts his Standard Shopping campaigns—categories, ad budget, other campaigns to create, etc. Watch this video now to learn how he leverages Performance Max to catapult Standard Shopping campaigns to success.
John Moran shares why he trusts Edgemesh and how he uses it to optimize Google Ads performance. He walks us through how he uses leading indicators to check what’s happening to the account, how the tool can help you with budget allocation for future growth and scalability, and more.
Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Watch this video as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin.
Articles & Podcasts
Setting up the best conversion actions for eCommerce and Lead Gen accounts can help you make informed decisions and optimize campaign performance.
Joshua Rugg, one of our dedicated Client Managers, shares an increase in sales with 26% decreased ad spend, 17% increase in conversions, and other outstanding performance metrics all because of the transition from Performance Max to Standard Shopping campaign. Discover the power of this transition, the pros and cons of each campaign type, and so much more.
