Archives of Content Creation

Bottom of the Funnel Content

Hello again! As I explained last week, I’m taking Digital Marketer HQ’s Content Marketing Mastery certification course and I’m overwhelmed with information. Now, we’ve spent a lot of time going over the sales funnel process and how the content we create for your website needs to cater to prospective leads who are at each level […]

Middle of the Funnel Content

  Okay, so, I’m in the middle of Digital Marketer HQ’s Content Marketing Mastery certification course and I’m pulling a whole lot of information about content creation for each level of the infamous sales funnel. This information-overload inspired me to blog about the uber-valuable stuff I’m learning. In last week’s blog, I went over what […]

Top of the Funnel Content

I’ve talked a lot about knowing your audience when it comes to content marketing; but this means more than understanding who your avatar is—it’s also about where each individual prospect is in your sales funnel.Let me explain; there are three levels of commitment and interest when it comes to prospective customers who visit your website. […]

7 Essentials to Writing Irresistible Landing Page Copy

So, you created the perfect lead magnet after our discussion last week. Congratulations! *Golf clap* But there’s more work to be done. That landing page now needs a place to live where it will thrive and get the attention it deserves. Enter: the landing page. Before you get started, here are the 7 essentials to […]
[if lte IE 8]
[if lte IE 8]