Archives of Social Media

Google vs. Facebook for Business: Do You Have to Choose?

Google vs. Facebook for Business: Do You Have to Choose? When I was a kid, soft ice cream stands were a big deal. Every spring, family-owned shops would open for the season and I would stand in line at the window to order my favorite frozen treat: a chocolate-vanilla twist with chocolate sprinkles. The teenage […]

Facebook Ads: The Importance of Quality Advertising

Something is happening. Facebook has been around for the internet’s version of forever, right? And yet, suddenly your inbox is cluttered with invitations to webinars on Facebook ads. You hear more and more about the changes and updates Facebook is making to its ad mechanism. And that guy at the chamber of commerce meeting that […]

A New Look at Facebook: What Optometrists Need to Know

If you’re looking to increase your customer satisfaction while reaching new prospects, look no further than Facebook. The site you’re most likely using personally brings businesses a tremendous potential for growth, as Facebook is one of the top online options for raising awareness. On average, about half of optometrists are using Facebook for their practices; […]
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