13 Client Relationship Mistakes Agencies Make (and How to Avoid Them)
What is the most important lesson we have learned after nearly two decades of running a successful digital marketing agency? Client relationships […]
How to Expand Your Target Audience on Meta Ads (With Real Case Studies)
Stuck targeting the same audience over and over again? Most businesses are afraid to expand their target audience because they think it […]
How to Stop Meta’s Automation from Destroying Your Segmentation Strategy
https://youtu.be/ZIICqEZWACs?si=ZqQZ7vKzw5J0kQh_ The Meta Ads algorithm is incredibly powerful. It can identify high-converting audiences, optimize ad delivery, and scale campaigns beyond what manual […]
Why Generic Ad Creative Kills Performance: The Power of Demographic Targeting
https://youtu.be/WBbnzVfYceU?si=mfP21e9pwBqzVjD9 Have you ever wondered why your social media ads get tons of impressions but terrible conversion rates? Or maybe you’ve noticed […]
Top-of-Funnel or Already Warmed Up? Two Smart Strategies for Better Conversions
Are you running Meta Ads campaigns? Knowing how to connect with your target audience at every stage of the sales funnel is […]
With Reduced Control, Is Funnel Marketing Still Relevant in 2025?
Have you been applying our multi-level marketing strategy to your Meta Ads campaigns? Or did you happen to catch our Quick Guide […]
Boost eCommerce Performance with Meta Ads
Does your eCommerce business benefit from running Meta Ads? Yes, and in more ways than one. Solutions 8 Meta Ads Manager Jonathan […]
Client Management Basics: Setting Expectations, Establishing Boundaries, and Communicating Effectively
https://youtu.be/vvpwM87Qx5E As a paid media manager, you spend a lot of time working directly with your clients. From navigating the initial discovery […]
Should You Run Google Ads and Meta Ads Together?
The short answer is yes. According to our Meta Ads manager Jonathan Paquin, you should 100% be running ads on both platforms […]
Mastering Custom Labels in Google Ads: Your Questions Answered
Are you using custom labels in Google Ads? If you advertise your products through Performance Max or Shopping campaigns, Google recommends using […]
Master Your Marketing Funnel: Tips On Budget Allocation, Optimization & More
Having you been using our multi-level campaign strategy for Meta Ads? If so, you may have a question or two about things […]
When (and Why) Should You Use Custom Goals in Google Ads?
Solutions 8 strategists Glen, Colby, and Usama were recently chatting about the “attribution nightmare” that still exists for paid media managers—and how […]
