ABO Approach for Successful Meta Ads Campaigns
John shares the Meta Ads strategy he applied to a specific client account, which resulted in reduced costs by 10% and an […]
When to Avoid Running Performance Max Campaigns
John Moran, our Co-founder and Senior Google Ads Strategist, shares when you should avoid running Google Ads Performance Max campaigns. This blog […]
John Shares Surprising Results from a Standard Shopping + PMax Strategy
https://www.youtube.com/watch?v=u2jJH6wrbAY Paid advertising is a lot like football. Like Al Pacino said in the movie, “On any given Sunday, you’re gonna win […]
Use Time Lag to Maximize Conversions During Holiday Sales Events
The 2024 Black Friday and Cyber Monday (BFCM) weekend has come and gone—and it was definitely one for the record books. According […]
How to Run Advantage+ Shopping Campaigns for Success
Learn how we optimized Advantage+ Shopping campaigns that resulted in a 22% increase in sales, a 275% rise in conversion rates, and […]
Google Ads And Meta Ads Management: Helping Clients Understand Key Performance Indicators
Learn the importance of helping your clients understand Key Performance Indicators (KPIs) when running Google Ads and Meta Ads. Our experts discuss […]
Boost the Performance of Your Meta Ads Campaigns with the L0 Approach
Are you running Meta Ads and looking for creative strategies to boost performance? Get ready to go old school with Solutions 8 […]
Get Better Profitability Metrics: Download Our MER Tracking Sheet
In the highly competitive arena of pay-per-click (PPC) advertising, accurate profitability metrics can make or break your business. When you know for […]
Meta Ads Copywriting Guide
Learn how to create effective Meta Ads copy in this guide with our mega Meta Ads Manager, Jonathan Paquin. Jonathan gives us […]
8 Steps to Set Up Your Meta Business Account
Are you planning to use Meta tools and technologies for your business, including Meta Ads? If so, your first step will be […]
Guide to Meta Ads Targeting
Our Meta Ads expert, Jonathan Paquin, is here to explain how to build lookalike audiences for maximum campaign results. He’ll walk you […]
How to Audit a Meta Ads Account in 10 Minutes
Are your Meta Ads campaigns not hitting their goals? Did you recently take over a Meta Ads account and need to turn […]

