Client Management Basics: Setting Expectations, Establishing Boundaries, and Communicating Effectively
https://youtu.be/vvpwM87Qx5E As a paid media manager, you spend a lot of time working directly with your clients. From navigating the initial discovery […]
Should You Run Google Ads and Meta Ads Together?
The short answer is yes. According to our Meta Ads manager Jonathan Paquin, you should 100% be running ads on both platforms […]
Mastering Custom Labels in Google Ads: Your Questions Answered
Are you using custom labels in Google Ads? If you advertise your products through Performance Max or Shopping campaigns, Google recommends using […]
Master Your Marketing Funnel: Tips On Budget Allocation, Optimization & More
Having you been using our multi-level campaign strategy for Meta Ads? If so, you may have a question or two about things […]
When (and Why) Should You Use Custom Goals in Google Ads?
Solutions 8 strategists Glen, Colby, and Usama were recently chatting about the “attribution nightmare” that still exists for paid media managers—and how […]
Google Ads Conversion Windows: Which Should You Use, When, and Why?
Solutions 8 Google Ads Aficionados Glen, Colby, and Usama recently got together to discuss a topic that takes up a lot of […]
A Simple Way to Identify Hidden Bottlenecks and Hit Revenue Goals
Often when working with paid advertising clients, it helps to provide a visual picture of key performance metrics so they can better […]
Digital Marketing Basics Part 2: Understanding Return on Ad Spend (ROAS)
Do you live or die by ROAS? You might want to rethink that strategy. In a recent episode of the Curry, Cheese, […]
Digital Marketing Basics Part 1: Understanding CAC, nCAC, and LTV
Helpful glossary: CAC: Customer acquisition cost nCAC: New customer acquisition cost LTV: Customer lifetime value CPA: Cost per action CPC: Cost per […]
ICYMI: Two Recent Google Ads News Bites You Should Know
Digital marketing tools and capabilities are always evolving—and PPC is a prime example. It seems like every day, paid advertising platforms are […]
Improve Conversion Tracking for Your Lead Generation Campaigns
If you want to hit your performance goals and scale your Google Ads campaigns successfully, proper conversion tracking is imperative. But what […]
Increase Google Ads Lead Gen Conversions Using the Portfolio Bid Strategy
Are you running lead generation campaigns in Google Ads? If you are having trouble getting enough traction and not hitting your conversion […]
