Avoid This Search Term Clean-Up Mistake
When running successful Google Ads campaigns, the strategic use of negative keywords is a critical component. Negative keywords allow you to filter […]
How to Get Optimal CPCs for Your Search Campaign
The best way to win at PPC is by continually testing what’s working and what’s not—and sharing those strategies with your team. […]
New vs. Return Customer Reports in Shopify
https://www.youtube.com/watch?v=6WKIEoBerW8 If you’ve ever struggled to piece together the full story of how new and returning customers differ for your Shopify store, […]
Unlock the Hidden Power of Your Shopping Ads: A Data Consolidation Guide
In the fast-paced world of digital marketing, data is king. But let’s face it, sometimes Google doesn’t make it easy for us […]
Deep Dive Into Contribution Margin And Its Importance
Read what Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, and Caden Thompson, our Solutions 8 Strategist, have […]
Streamline Your Agency: Top Tools for Client Management and Social Media Mastery
Do you ever feel like you’re drowning in a sea of marketing tools, unsure which ones are worth your time and money? […]
Analyzing PMax Data to Understand How Your Asset Groups Are Performing
Are you running Performance Max (PMax) campaigns? If so, you probably spend a lot of time thinking about asset groups. And not […]
Dealing With Frustrated Clients Due To Sales Challenges
Sales frustrations: it happens to the best businesses unless you’ve found the golden egg, and in that case, well done to you. […]
The Holy Grail of Marketing Funnels
https://www.youtube.com/watch?v=jwqRED4d8Do If we asked you to picture a marketing funnel in your head, it would probably look something like this: a series […]
Unlocking the Power of Google Ads: A Client Manager’s Guide to Dashboard Mastery
Imagine a high-wire act without a net, where you’re juggling multiple spinning plates while simultaneously keeping an eagle eye on each. That’s […]
The Best Product and Market Research Tool for Google Ads
https://www.youtube.com/watch?v=UEXcgGTi-T0 Leave it to the team at Solutions 8 to uncover hidden tools that can greatly enhance your paid ad performance and […]
How to Solve the Number One Marketing Issue
https://www.youtube.com/watch?v=o7ZAimN1gKE What is the number one issue in marketing? ATTRIBUTION, of course! Our super-strategist, Caden Thompson, dives into the rabbit hole of […]
