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Archives of Solutions 8

Delayed Attributions and How It Impacts Your Reporting in Google Ads

Perhaps Yoda said it best: “Patience, you must have.” Sure, he was referring to Jedi training and not paid ad campaigns, but hear us out. This blog is for anyone who has ever taken a look at their Google Ads campaign numbers and thought, “Hey, last week looked good. Why not this week? Why is […]

How to Navigate the Google Ads Dashboard

 When it comes to finding your way around the Google Ads dashboard, with all its buttons and menus and options, do you sometimes feel like that meme of the dog with its head tilted to the side in confusion? We hear you. Managing a Google Ads campaign is a complex task, and if you’re […]

Why Is There a $1,000 Startup Fee for eCommerce Campaigns?

  You may have noticed, either from browsing our online pricing structure or discussing your free action plan with a member of our Google Ads management team, that our eCommerce campaigns include a $1,000 one-time setup fee. Why is this fee necessary and what is it used for? We’re glad you asked! In a nutshell, […]

The Golden Metric: How to Calculate Your ROAS Goal

There are dozens of ways to measure the performance of a Google Ads campaign: Impressions. Click-through rate. Conversions…   But at Solutions 8, we argue that ROAS should be one of your highest priorities when it comes to tracking campaign performance.   Here’s Why ROAS is so much more than just another acronym in our […]

Laying the Groundwork for Success: The Solutions 8 Onboarding Process

We didn’t develop the most effective marketing approach on the planet overnight. As they say, with age comes experience, and for Solutions 8 that means more than a decade spent developing a proven formula for building, launching, and managing wildly successful paid ad campaigns for our clients. So what’s our secret? Well, we have a […]

Solutions 8 Partner Spotlight: Design Pickle

As a team of genius digital gangsters, Solutions 8 is obsessed with finding creative solutions for everything under the sun. Sometimes, this involves partnering with other like-minded companies who share our values, goals, and appreciation for innovation. Design Pickle is one of those companies.   Founded in 2015, Design Pickle Is THE Graphic Design Platform […]