How to Run YouTube Shorts Ads

Last updated by Bryan Caranto, June 2, 2023

Are you looking to get in on the ground floor of the newest and hottest trend in marketing? Then you’ve come to the right place! 

YouTube Shorts are quickly becoming one of the most popular platforms for publishing short form content.

With YouTube having over 90 million monthly active users worldwide, it is the latest trend in video content—and an excellent opportunity for businesses to advertise their products or services. 

Whether you’re just getting started or already know a thing or two about YouTube video advertising, it’s never too late to explore how YouTube Shorts can be used as an effective tool to reach your target audience. 

In this blog post, we’ll provide an overview of what YouTube Shorts is, as well as tips on running effective YouTube Shorts ads.

Get ready – it’s time to take your advertising game up a notch with some creative marketing strategies adapted specifically for this new platform!

What are YouTube Shorts?

YouTube Shorts

YouTube Shorts are a new feature on YouTube that allows users to create and share short videos. Shorts are videos that are up to 15 seconds long and can be created using just a smartphone. They are designed to be a creative and fun way for users to express themselves on YouTube.

What are YouTube Shorts

How to Create YouTube Shorts

To create a YouTube Short, users can open the YouTube app on their smartphone and swipe up to access the Shorts camera. From there, they can record a video using the various tools and features available, such as music, filters, and speed controls. Once the video is recorded, users can share it on YouTube, where it can be discovered by other users and potentially go viral.

In order for your ad to be qualified and shown in shorts, your video should be:

How to Run Ads on YouTube Shorts

Creating a campaign to run Ads on YouTube Shorts is actually almost the same as setting up a YouTube campaign (check out this complete guide to Google Ads for YouTube). There are just a couple things you might want to change.

First, make sure you upload a YouTube Shorts video.

1. Go to your YouTube profile and click “Shorts.”

Solutions 8 YouTube Shorts category

2. Select and click the video you want to upload. Then, copy the link of that video.

3. Paste the link inside “Your YouTube video.”

Add your YouTube Shorts Link

One thing you’ll notice is that it might show stretched. But because it’s a vertical video, it should show up as a YouTube short video.

Next, make sure you set “mobile phone” as the target device.

1. Under Additional Settings, click “Devices.”

YouTube Shorts Devices setup

2. Under “Devices,” set specific targeting for devices and uncheck all devices except for “Mobile phones.”

YouTube Shorts mobile phone devices only

And that’s it!

With the rise of short-form content, it’s more important than ever to have a strong video marketing strategy. If you want to create a successful YouTube Short ad, make sure you follow these tips and don’t forget to download our complete guide to Google Ads for YouTube.

Want to get more awesome content like this? Subscribe to our YouTube channel. We post the latest updates about everything Google Ads, every single day.

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