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Archives of Digital Marketing

Why You Should Link Google Analytics to Google Ads

As a business owner, there’s a good chance Google Ads and Google Analytics are two of your best friends. Both platforms are insanely valuable when it comes to digital marketing. Google Ads tracks clicks on ads, while Google Analytics provides insight on what happens after the click. Together, these platforms can shed light on what […]

When and How to Launch Smart Shopping in Google Ads

If you run an e-commerce business, you’ve likely dabbled in Smart Shopping campaigns. Smart Shopping, as the name suggests, is pretty darn smart. It uses a learning algorithm to determine what type of people buy your products. Then, it searches the Internet for users that fit the profile—and places your ads in front of them. […]

How to Navigate the Google Ads Dashboard

 When it comes to finding your way around the Google Ads dashboard, with all its buttons and menus and options, do you sometimes feel like that meme of the dog with its head tilted to the side in confusion? We hear you. Managing a Google Ads campaign is a complex task, and if you’re […]

Why Is There a $1,000 Startup Fee for eCommerce Campaigns?

  You may have noticed, either from browsing our online pricing structure or discussing your free action plan with a member of our Google Ads management team, that our eCommerce campaigns include a $1,000 one-time setup fee. Why is this fee necessary and what is it used for? We’re glad you asked! In a nutshell, […]

Why We Love Smart Shopping Campaigns

When most retailers think of digital marketing, standard Google ads come to mind. After all, regular Google Shopping campaigns have been around for ages. They were also known as the top marketing channel for quite some time. But in 2018, all that changed. Google released a new campaign subtype called Smart Shopping. It’s also one […]

Solutions 8 Partner Spotlight: OMG Commerce

Every now and then, we come across another agency that pulls at our digital marketing heart strings. Enter OMG Commerce. From their groundbreaking track record to their remarkable offering of services, OMG Commerce is at the top of their game. Here’s why we’re so proud to call them a partner:   OMG Commerce: Your New […]

Laying the Groundwork for Success: The Solutions 8 Onboarding Process

We didn’t develop the most effective marketing approach on the planet overnight. As they say, with age comes experience, and for Solutions 8 that means more than a decade spent developing a proven formula for building, launching, and managing wildly successful paid ad campaigns for our clients. So what’s our secret? Well, we have a […]