Archives of Digital Marketing

Content Marketing KPIs: How to Get Measurable Results

Sometimes, you want to eat dessert first. Wait – who are we kidding? Eating dessert first always sounds like a good idea! Double chocolate cake with creamy peanut butter icing, please! But, if you’re always rushing to get to the good stuff, you’ll miss out on the healthier – and some would say, just as […]

Writing Great Copy is Like Dancing…So, Let’s Tango

Writing Great Copy is Like Dancing…So, Let’s Tango Let’s see…how do I put this politely? Just because you think you can dance doesn’t mean you look good doing it. There, I said it. No offense but as you probably well know, even if you took a few ballroom classes back in the day, it doesn’t […]

What Is Conversion Optimization

Do More with Less: The Value of Conversion Rate Optimization A website is a website is a website. Right? Not necessarily. While anyone these days can create a website, the tricky part is getting it to perform the way you want it to. That is to say, when visitors drop by, they do the thing […]

PPC Management Alone is Not Enough

Running paid ads is hard.  The Google AdWord’s dashboard looks like something that can get you to space.  Facebook’s ad management tool has more cyclical logic than than a politician on a ferris wheel. YouTube, LinkedIn, Pinterest . . . all of them carry levels of complexity that might warrant an advanced degree. And the […]
[if lte IE 8]
[if lte IE 8]