Archives of Digital Marketing

5 Key Advantages to Bidding on Brand Keywords (And Yes, You Should Be)

Got five minutes? Good. This is going to be a quick and dirty explanation about why you should absolutely, definitely, always be bidding on brand keywords as part of your Google Ads strategy. Brand keywords, also called branded keywords or brand terms, are keywords (or phrases) that contain your company name—for example “Ralph Lauren” or […]

Why You Should Link Google Analytics to Google Ads

As a business owner, there’s a good chance Google Ads and Google Analytics are two of your best friends. Both platforms are insanely valuable when it comes to digital marketing. Google Ads tracks clicks on ads, while Google Analytics provides insight on what happens after the click. Together, these platforms can shed light on what […]

When and How to Launch Smart Shopping in Google Ads

If you run an e-commerce business, you’ve likely dabbled in Smart Shopping campaigns. Smart Shopping, as the name suggests, is pretty darn smart. It uses a learning algorithm to determine what type of people buy your products. Then, it searches the Internet for users that fit the profile—and places your ads in front of them. […]

How to Navigate the Google Ads Dashboard

 When it comes to finding your way around the Google Ads dashboard, with all its buttons and menus and options, do you sometimes feel like that meme of the dog with its head tilted to the side in confusion? We hear you. Managing a Google Ads campaign is a complex task, and if you’re […]

Why Is There a $1,000 Startup Fee for eCommerce Campaigns?

  You may have noticed, either from browsing our online pricing structure or discussing your free action plan with a member of our Google Ads management team, that our eCommerce campaigns include a $1,000 one-time setup fee. Why is this fee necessary and what is it used for? We’re glad you asked! In a nutshell, […]

Why We Love Smart Shopping Campaigns

When most retailers think of digital marketing, standard Google ads come to mind. After all, regular Google Shopping campaigns have been around for ages. They were also known as the top marketing channel for quite some time. But in 2018, all that changed. Google released a new campaign subtype called Smart Shopping. It’s also one […]
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