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Archives of Digital Marketing

How to Choose Your Max CPC In Google Ads

When it comes to Google Ads and cost-per-click (CPC), your bids make all the difference. And, to help you out, Google recommends a “first page bid estimate” to help you get on the first page. This automated feature indicates which keywords are below the first page bid, and ultimately, how much you need to bid […]

Google Ads New Release: Lead Form Extensions Inside YouTube Ads!

  When our Senior Client Strategist John Moran gets this excited about something, you know it’s a big deal. In case you missed his recent YouTube video, here’s the gist:  You can now create a lead form extension inside of a YouTube ad.  Whoa, right?  If you’re familiar with how Facebook Lead Ads works, it’s […]

Is Google Ads Right for My Business?

 If you’re on the fence about using Google Ads, you’ve come to the right place. Don’t worry, though—we’re not gonna try and convince you to use the platform. Instead, we’re here to help you decide if it’s right for you in the first place. Solutions 8 Senior Client Strategist John Moran gave us the […]

5 Ways to Save Money on Google Ads

 Do you want to save money on Google Ads? … Well, that’s a trick question. We know you like the idea of saving cash—and we’re here to help. Besides, as a business owner, it’s crucial to avoid unnecessary spending whenever possible. Because wasting money is never fun. In one of our most popular YouTube […]

5 Key Advantages to Bidding on Brand Keywords (And Yes, You Should Be)

Got five minutes? Good. This is going to be a quick and dirty explanation about why you should absolutely, definitely, always be bidding on brand keywords as part of your Google Ads strategy. Brand keywords, also called branded keywords or brand terms, are keywords (or phrases) that contain your company name—for example “Ralph Lauren” or […]