Solutions 8 strategists Glen, Colby, and Usama were recently chatting about the “attribution nightmare” that still exists for paid media managers—and how […]

Solutions 8 Google Ads Aficionados Glen, Colby, and Usama recently got together to discuss a topic that takes up a lot of […]

Often when working with paid advertising clients, it helps to provide a visual picture of key performance metrics so they can better […]

Do you live or die by ROAS? You might want to rethink that strategy. In a recent episode of the Curry, Cheese, […]

Helpful glossary: CAC: Customer acquisition cost  nCAC: New customer acquisition cost  LTV: Customer lifetime value CPA: Cost per action CPC: Cost per […]

Digital marketing tools and capabilities are always evolving—and PPC is a prime example. It seems like every day, paid advertising platforms are […]

If you want to hit your performance goals and scale your Google Ads campaigns successfully, proper conversion tracking is imperative. But what […]

Are you running lead generation campaigns in Google Ads? If you are having trouble getting enough traction and not hitting your conversion […]

Recently on an episode of the Curry, Cheese, and Vegemite podcast, our Google Ads aficionados discussed putting a cap on cost per […]

Paid advertising is just one small component of a successful digital marketing strategy. Typically, paid ads are effective at capturing folks toward […]

Do you wish you had a quick guide to John Moran’s multi-level campaign strategy for Meta Ads? You’re not alone. Even our […]

The next big sale event is just around the corner. Are your paid ad campaigns ready to maximize revenue? Recently on the […]