This step-by-step guide will show you how to set up Google Ads purchase conversion action using Google Tag Manager. Follow along and start tracking your eCommerce store's performance in just a few simple steps.

https://youtu.be/O7v_XLxBuv8 “Which paid ads platform is right for my business, Facebook Ads or Google Ads?” We often get this question, especially from […]

Considering these five things before running Google Ads campaigns can increase the chances of your campaigns being as effective (and profitable) as possible.

https://youtu.be/nXr19dQ6LN4 Since the launch of Performance Max in November 2021, many business owners and advertisers shifted to running Performance Max campaigns.  However, […]

https://youtu.be/46ICoCo6kik When it comes to running effective Google Ads campaigns, your creative asset is one of the key ingredients in having a […]

Learn the best practices and correct campaign settings by using this standard operating procedure for Performance Max. With this step-by-step SOP, you’ll be able to improve your eCommerce campaigns and meet your ROAS goals

The Google Ads paid advertising platform is continually evolving—adding new tools and capabilities every time we turn around (or at least that’s […]

Many advertisers prefer using conversion-based bidding strategies like Target CPA or Maximize Conversions. However, there’s a reason why manual bidding strategies like […]

Here's what you need to know about Maximize Conversions bidding strategy- including how it works, when to use it, and when to avoid it so you can get better results from your Google Ads campaigns.

https://www.youtube.com/watch?v=53kicyipFvo Wait.  Did you read that right? Yes, you did. You can now—at least for the time being—sculpt your Google Ads campaigns […]

https://youtu.be/YnNiCfJnzlw You probably heard that ROAS is not the most important metric for tracking your ads’ performance. Some people even go as […]