Have you been applying our multi-level marketing strategy to your Meta Ads campaigns? Or did you happen to catch our Quick Guide […]

Does your eCommerce business benefit from running Meta Ads? Yes, and in more ways than one. Solutions 8 Meta Ads Manager Jonathan […]

As a paid media manager, you spend a lot of time working directly with your clients. From navigating the initial discovery call […]

The short answer is yes. According to our Meta Ads manager Jonathan Paquin, you should 100% be running ads on both platforms […]

Are you using custom labels in Google Ads?  If you advertise your products through Performance Max or Shopping campaigns, Google recommends using […]

Having you been using our multi-level campaign strategy for Meta Ads? If so, you may have a question or two about things […]

Solutions 8 strategists Glen, Colby, and Usama were recently chatting about the “attribution nightmare” that still exists for paid media managers—and how […]

Solutions 8 Google Ads Aficionados Glen, Colby, and Usama recently got together to discuss a topic that takes up a lot of […]

Often when working with paid advertising clients, it helps to provide a visual picture of key performance metrics so they can better […]

Do you live or die by ROAS? You might want to rethink that strategy. In a recent episode of the Curry, Cheese, […]

Helpful glossary: CAC: Customer acquisition cost  nCAC: New customer acquisition cost  LTV: Customer lifetime value CPA: Cost per action CPC: Cost per […]

Digital marketing tools and capabilities are always evolving—and PPC is a prime example. It seems like every day, paid advertising platforms are […]