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FLoC: Google’s New Privacy Initiative And How It Impacts Advertisers

People don’t like websites tracking what they do. But websites (like Google) need to track users to get paid by advertisers. With privacy policies like the GDPR and their warning to advertising platforms, Google has to choose: Advertisers or users? The answer: FLoC—a new way of tracking users while maintaining a “privacy-first” future for web […]

Solutions 8: Proud DataFeedWatch Partners

(…And Yes, You Need a Data Feed Solution) Let me preface with this: I’m a big DataFeedWatch fan. In fact, Solutions 8 is a DFW partner—which is a pretty big deal (is this what #humble looks like?). But partnership aside, I want to take this moment to shout two other things from the proverbial rooftop: […]

5 Easy Ways to Save Money on Google Ads

 Have you checked out the Solutions 8 YouTube channel yet?  Not to toot our own horn or anything, but we have over a thousand followers, and there’s some really good content in there. Like this video from our Chief Strategist John Moran, where he breaks down five really easy ways you can save money […]

How to Use Local Campaigns for Storefronts in Google Ads

 As more people shift to online shopping, it’s easy to assume the web is paving the way for the downfall of physical storefronts. Okay, so maybe that’s a bit dramatic. Still, you can’t deny that online shopping is becoming more popular by the day (with or without a global pandemic… but that’s another story). […]

How to Write Amazing Google Ads Text Ads

 Ad copy. It’s one of the most important aspects of creating a high-performing Google Ads campaign, so making sure you get it right is critical.  First things first, there is a time to be cute and creative with your ad copy, and this is not it. Google Ads content is bottom of funnel (BoFu) […]

How to Use NEW Google Ads Custom Audiences

 Google is better than Facebook. … There, we said it! Hear us out: In Facebook Ads, you can tweak and refine your ads to achieve this level of specification. But in Google Ads, there’s now a shortcut that gets right to the end. Google recently introduced a new way to define a custom audience. […]