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Solutions 8: Proud DataFeedWatch Partners

(…And Yes, You Need a Data Feed Solution) Let me preface with this: I’m a big DataFeedWatch fan. In fact, Solutions 8 is a DFW partner—which is a pretty big deal (is this what #humble looks like?). But partnership aside, I want to take this moment to shout two other things from the proverbial rooftop: […]

5 Easy Ways to Save Money on Google Ads

 Have you checked out the Solutions 8 YouTube channel yet?  Not to toot our own horn or anything, but we have over a thousand followers, and there’s some really good content in there. Like this video from our Chief Strategist John Moran, where he breaks down five really easy ways you can save money […]

How to Use Local Campaigns for Storefronts in Google Ads

 As more people shift to online shopping, it’s easy to assume the web is paving the way for the downfall of physical storefronts. Okay, so maybe that’s a bit dramatic. Still, you can’t deny that online shopping is becoming more popular by the day (with or without a global pandemic… but that’s another story). […]

How to Write Amazing Google Ads Text Ads

 Ad copy. It’s one of the most important aspects of creating a high-performing Google Ads campaign, so making sure you get it right is critical.  First things first, there is a time to be cute and creative with your ad copy, and this is not it. Google Ads content is bottom of funnel (BoFu) […]

How to Use NEW Google Ads Custom Audiences

 Google is better than Facebook. … There, we said it! Hear us out: In Facebook Ads, you can tweak and refine your ads to achieve this level of specification. But in Google Ads, there’s now a shortcut that gets right to the end. Google recently introduced a new way to define a custom audience. […]

Delayed Attributions and How It Impacts Your Reporting in Google Ads

Perhaps Yoda said it best: “Patience, you must have.” Sure, he was referring to Jedi training and not paid ad campaigns, but hear us out. This blog is for anyone who has ever taken a look at their Google Ads campaign numbers and thought, “Hey, last week looked good. Why not this week? Why is […]

Responsive Ads: Why SKAGs Are Now Irrelevant

When it comes to Google Ads, strategies come and go. For a long time (and still today), many PPC advertisers utilized a strategy called single keyword ad groups — also called SKAGs, because we’re acronym-addicts. This campaign-building strategy supposedly ensured that the ads were super-duper relevant to a user, according to their search query. But […]