Is Google Ads Right for My Business?
If you’re on the fence about using Google Ads, you’ve come to the right place. Here's how you can tell if your business is a good fit for Google Ads.
Build a Better Marketing Funnel and Spend Less with Google Ads (Part 1)
Most of us know what a traditional marketing funnel looks like. Created to illustrate the step-by-step journey of nurturing a prospect...
Smart Shopping Best Practices: Maximize ROAS Goals Every Time
I’ve said it before and I’ll say it again: Smart Shopping is the single-greatest advertising mechanism that Google...
5 Key Advantages to Bidding on Brand Keywords
This is going to be a quick and dirty explanation about why you should absolutely, definitely...
Build a Better Marketing Funnel and Spend Less Using Google Ads (Part 2)
In Part 1 of this blog series, I talked about the benefits of building your marketing funnel from the bottom up.
Shopify and Google Ads: What Do These Numbers Mean?
Recently in our Solutions 8 Google Ads video series, our dynamic duo Kasim and John talked about Shopify and Google Ads...
Brick and Mortar Businesses: How to Measure Local Actions in Google Ads
As it turns out, Google Ads can seriously benefit brick and mortar businesses...
Why You Should Link Google Analytics to Google Ads
As a business owner, there’s a good chance Google Ads and Google Analytics are two of your best friends. And if you don’t link them? You’ll be missing out on seriously valuable visitor data.
Kasim Aslam Named One of the Top 50 Digital Marketing Thought Leaders in the Country
In the world of digital marketing, being recognized as a Thought Leader is quite the honor.
Why Retargeting Is Critical to Your Digital Marketing Strategy
In a perfect world, consumers would visit your website for the first time and instantly make a purchase...
When and How to Launch Smart Shopping in Google Ads
If you run an e-commerce business, you’ve likely dabbled in Smart Shopping campaigns.
What Is Delayed Attribution?
What is delayed attribution? How does it impact your reporting? Find out everything you need to know about this attribution model in Google Ads.