Digital Marketing

PPC Management Alone is Not Enough

Running paid ads is hard.
The Google AdWord’s dashboard looks like something that can get you to space.

Facebook’s ad management tool has more cyclical logic than a politician on a […]

By |Categories: Digital Marketing, PPC|

5 Google Adwords Extensions You Should Start Using Today

Truth: using Adwords without adding extensions is like buying a gym membership and only using the leg press. Sure, you’re going to get some results, but only in the same […]

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The Thought Leader Diaries: Part One

I need to be honest for a minute.

I love writing. I love it so much I got my degree in it. Doing it for a living brings me limitless nerdy […]

By |Categories: Digital Marketing|

Bing and Yahoo: Two Stones Marketers Shouldn’t Leave Unturned

By |Categories: Digital Marketing|

What Medical Device Companies Need to Know About Incomplete Social Media Marketing Guidelines

When social media was just getting started a little over a decade ago, it seemed prudent for the FDA to withhold any real decision making on marketing and communication guidelines […]

By |Categories: Digital Marketing|

Tell It to Me Straight: What Is Digital Marketing?

For those of us who work in the wild world of digital marketing, we don’t think twice about the buzzwords and abstract terms we throw around.

Funnels.

Lead generation.

Automation.

*Shudder*

To the average, sane […]

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The Two Best Plugins to Enhance Your WordPress SEO

We have nothing but great things to say about WordPress, but even the best platforms need continuous SEO support. Luckily, the wonderful world of WordPress plugins comes to the rescue […]

By |Categories: Marketing Automation, SEO|

SEO-Boosting Content Ideas for 2017

Great SEO depends upon more than killer keywords, links and titles; more and more, it’s all about the content. Search engines, like readers, crave relevancy, quality and engagement, so in […]

By |Categories: Digital Marketing, SEO|

5 Easy Tools to Create an Infographic in 30 Minutes or Less

Infographics are an excellent way to market your business. Why? Because visual content can be absorbed 60,000 times faster than written content. If you have an important message you want […]

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Solutions 8 Facebook Pixel Helper: Eliminate Exasperation (Easily + Economically)

How does this grab you: for the modest price of just $100.00 (plus $10 per page and $5 per custom parameter), Facebook Pixel Helper will install those perplexing pixels so […]

By |Categories: Digital Marketing, Social Media|