Digital Marketing

How your competition steals your clients, before you even talk to them…

With so much competition in the current marketplace, it’s paramount that you become and remain the “Thought Leader” in your industry through written content. Not only that, continued content creation […]

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The Six Avatars of Medical Device Content Marketing

Medical device marketing isn’t easy. How’s that for the understatement of the century? One of the core complexities surrounding digital marketing for medical devices is attempting to answer one important […]

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5 Ways to Market like a Neuroscientist

 

In today’s society, the average person sees around 5000 marketing messages per day. That’s 208 every hour. I’m exhausted just thinking about it. In a world full of so much […]

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This is the #1 client request of all Medical Device Manufacturers

According to a recent study, the number one request physicians have for medical device manufacturers and distributors is that they provide more information on the devices they sell.

More specifically, medical […]

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Protect Your WordPress Website Visitors With Our “Privacy Checklist”

You’ve worked hard to craft your WordPress website into the compelling, trust-engendering, brand representative it was meant to be. Your website is your identity. But if it’s not a safe […]

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You’re losing customers and here’s why . . .

Did you know the human brain has only two primary functions? They’re very simple but they have radical implications for the ways in which we should be communicating and marketing […]

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PPC Management Alone is Not Enough

Running paid ads is hard.
The Google AdWord’s dashboard looks like something that can get you to space.

Facebook’s ad management tool has more cyclical logic than a politician on a […]

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5 Google Adwords Extensions You Should Start Using Today

Truth: using Adwords without adding extensions is like buying a gym membership and only using the leg press. Sure, you’re going to get some results, but only in the same […]

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Bing and Yahoo: Two Stones Marketers Shouldn’t Leave Unturned

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What Medical Device Companies Need to Know About Incomplete Social Media Marketing Guidelines

When social media was just getting started a little over a decade ago, it seemed prudent for the FDA to withhold any real decision making on marketing and communication guidelines […]

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