Why You Should Link Google Analytics to Google Ads
As a business owner, there’s a good chance Google Ads and Google Analytics are two of your best friends. And if you don’t link them? You’ll be missing out on seriously valuable visitor data.
Kasim Aslam Named One of the Top 50 Digital Marketing Thought Leaders in the Country
In the world of digital marketing, being recognized as a Thought Leader is quite the honor.
Why Retargeting Is Critical to Your Digital Marketing Strategy
In a perfect world, consumers would visit your website for the first time and instantly make a purchase...
When and How to Launch Smart Shopping in Google Ads
If you run an e-commerce business, you’ve likely dabbled in Smart Shopping campaigns.
What Is Delayed Attribution?
What is delayed attribution? How does it impact your reporting? Find out everything you need to know about this attribution model in Google Ads.
How to Navigate the Google Ads Dashboard
Here's what you can do to easily navigate your Google Ads dashboard so you can see how your campaigns are performing and make any necessary changes.
Google Analytics Attribution Modeling and Top Conversion Paths: Using Visitor Interactions to Market More Effectively
Every business, no matter the size or industry, wants to reach more potential customers so they can grow and increase their profits.
Why Is There a $1,000 Startup Fee for eCommerce Campaigns?
You may have noticed, either from browsing our online pricing structure or discussing your free action plan...
Why We Love Smart Shopping Campaigns
When most retailers think of digital marketing, standard Google ads come to mind.
Laying the Groundwork for Success: The Solutions 8 Onboarding Process
We didn’t develop the most effective marketing approach on the planet overnight.
Responsive Ads: Why SKAGs Are Now Irrelevant
SKAGs are now irrelevant. Get 5-15% higher click through rates by using Responsive Ads.
Smart Shopping Campaigns: Why They Outperform Normal Shopping Campaigns
As a retailer, your online marketing goals are pretty simple:
